GROUP COACHING PROGRAM

The Edit

Are you tired of feeling like your content isn’t getting you anywhere?

Does it feel like you can’t breakthrough your current level of income with the content you are creating now?

Do you feel lost in the sea of your industry, unsure of how to say anything different or stand out from others?

Are people inquiring but not making the big moves in your world that will help them get unstuck?

The Edit is designed for online coaches and service providers who want to take control of their success by mastering the art of content marketing.

THIS IS FOR YOU IF…

👉🏻 You create content consistently, but you’ve become hella complacent and your audience can tell

👉🏻 You get your clients insane results, but when you are creating content that same magic doesn’t flow through you like it does on a client call 

👉🏻 You know how to create content, but your income isn’t growing and you’re not sure what needs to change and what refinements to make

If any of that sounds like I’m speaking directly to YOU, The Edit will give you the clarity you need to master content creation and blow up your income. 

The Edit breaks down everything you need to know to master content creation and blow up your business with attraction marketing.

A Magnetic Brand
You need to become more than “another coach” or “another service provider” - a brand that positions you as the no-brainer go-to in your industry is exactly what’s going to attract effortless sales

A Community Who’s There to Buy
You need content that is valuable while also indirectly selling your offers and creating a need for the work you do with clients. When you content is a balance of both, you will be unstoppable.

Awareness of Your Blindspots
You need an experts eyes on your content highlighting where you are pushing people away and how you could be calling in more dream people in your messaging

What you will experience as soon as you join,

✨ You will dive head first into our library of content trainings, each 20 minutes max, structured to give you the answers you need to implement straight away 

✨ You will feel supported with the ability to ask me questions. I’ll ensure everything you’re learning makes perfect sense and you can see it for your niche 

✨ You’ll be live on calls with other entrepreneurs who are also taking action on the road to their massive goals, learning from what the whole group brings to the table and being coached on what you are working through 

✨ You will have the answer you’ve been looking for: why isn’t my content converting like crazy? On our monthly content review call, I will spot your patterns and blindspots to correct and you will learn massive amounts from everyone else’s reviews

This is the guidance you’ve been looking for to master content creation and blow up your income.

YOU WILL RECEIVE:

EVERYTHING YOU NEED TO KNOW

  • Learn how to attract your dream community full of ideal clients using value based content.

    Not only will you learn how to create content that is valuable, engaging and attracts visibility, but it will also be indirectly selling and priming dream clients for your offers.

  • Can I tell you a secret? My story views go UP (like double the amount) when I’m selling more than usual. Why? Because I know how to create sales messages that dream clients WANT to see, read, and buy from.

    This is exactly what I will be teaching you so you can grow your business.

  • The differentiation. The why YOU factor. Becoming the one and only one you dream clients are going to to. The industry leader.

    You will learn how to build a brand that makes selling a breeze becasue your audience already knows that you are the only one they’d go to.

DIRECT SUPPORT

  • 2+ live calls per month.

    Live calls where you get direct support, feedback on your content and your questions answered as you navigate your ever evolving marketing plan.

    To suit multiple times zones we have two groups for live calls, one group has calls at 9am PST, the other group has calls at 3pm PST.

    Once you sign up, you choose which group you are added to, the 9am calls or the 3pm calls.

  • On one of our 2 monthly calls, Cass reviews a piece of content from every single member, get direct feedback, your blindspots corrected and learn from feedback given to the entire group.

  • You don’t have to do this alone and continue taking shots in the dark!

    Ask questions and receive clarity directly from Cass in our community space.

YOUR Qs ANSWERED:

  • Yes. We have received feedback time and time again that our members have taken other programs, and our framework is unlike any other.

    Especially our new 2025 courses which enters a whole new level beyond what is normally taught so that every shift in your messaging tracks results.

  • This is for coaches and online service provides who are ready to take content marketing seriously.

    You know the power content has to blow up your business, and want to take that power back by refining your content.

    Whether you are a beginner of an advanced in your online business journey you must be willing to enter this space as a beginner, open to learning and seeing your blindspots.

  • If you don’t have time, you need to get your priorities straight.

    The effects content creation can have on your business and life are massive. Mastering content creation is not a “nice to have” skill in your business. It is a requirement for big success.

    All of our modules are under 30 minutes, with zero fluff and direct action you can take.

    It’s time to make your goals a priority.

  • Your results are dependent on the level of commitment you bring towards mastering content creation. Here are results my clients have seen, 


    • 0-15k cash months in five months 

    • Signed 5 new retainer clients in one month – all attracted from IG 

    • Tripled her income in one month

    • 0-40k cash months in four months 


    Now here’s something you need to know on your way to achieving massive results, 

    1. These results ARE possible for YOU. None of the people who achieved those things above are special, nor am I. We are all people figuring out. So can you!!!

    2. All the people who achieved those things above worked VERY hard. The gal who went from 0-40k created six tiktoks a day for 2 months. Her results are worth it, but few people are willing to do what it takes. 

    3. Content is the process of attracting people to your already fabulous offers and backend systems. Both your offers and systems need to be in check to get the most out of your content marketing. 

  • Yes. The Edit incudes 2+ live calls per month plus access to receive support from Cass in our community space.

  • The Edit includes access to The First Klass Membership! After FKM members sign up for The Edit their FKM subscription will automatically end when The Edit begins on March 10th. 

    If you are a founding member in FKM you will be able to reactivate your founding rate after your time in The Edit ends if you wish.

  • The Edit is a 12 month long commitment.

    Subtle refinements in your content can produce quick wins, but this is the place for those who are going to do the consistent work to create massive results in their business.

  • To suit multiple timezones we offer a 9am and 3pm PST slot for our each of our hot seat coaching and content review calls.

  • No. All sales are final and the 12 month commitment is enforced.

RESULTS FROM THE EDIT

MORE CLIENT RESULTS

  • "I made $6,000 in my brand new business the first month after implementing the strategies"

    Lena

    “Before The First Klass Membership, I was honestly just done with it all and now I feel lit up, ready, inquisitive, informed and on fire to create content. I made $6,000 in my brand new business the first month after implementing the strategies. This is a huge win. I was completely unclear on who I was talking to etc before. My favorite part is how different it is from every other social media strategy out there. Although I ended up going viral a couple times during implementation, what I actually needed and received was how to convert the people already following me. This was more important and sales came in. Like you said, we don’t need to go viral - we are here to make money!”

  • "I went from 5k → 60k followers, grown my email list from 1K to 8k, and converted 1% of my audience [800 sales] in the past 5 months"

    Merris

    “I've been in Cass's world and FKM since April, and it has been a GAME CHANGER for my content and page. We're talking... from 5k → 60k followers, grown my email list from 1K to 8k, and converted 1% of my audience in the past 5 months So yeah, I'll be here forever! Lol”

  • "FKM has made a massive impact on my sales!"

    Robin

    “Before joining FKM, I was CONFUSED and stressed when it came to content. Even with advice from other memberships and mentors, things just weren’t clicking. I felt like I was throwing spaghetti at the wall and hoping something would stick—I had no idea what I was doing or why.

    “Since joining FKM the impact has been huge! My sales have noticeably increased, and my audience engagement is higher. My content is connecting with the right people, and I’m building stronger relationships with my audience. On top of that, I feel so much more confident in my brand and message.

    “My experience in FKM has truly been a game changer! The content is packed with real, actionable insights that have completely shifted how I approach content creation, sales and marketing. I finally feel like I have a clear roadmap, and each module and challenge brings new “aha” moments. I’m gaining confidence, clarity, and actual results—things I haven’t gotten from any other program. The support and community are an added bonus. FKM truly delivers!”

  • "Collectively gained $210k and 200x-d my income in 10 months"

    Margot

    “Before working with Cass I felt horrified and cringey (to show up on IG). Embarrassed like an old video popped up as a throw back the other day and I was like no. Who even is that talking - the transformation is beyond. Everything. Cass helped me figure who I was talking to and how to speak to my dream community in a way that feels like me. On top of outlining and supporting w/ my product suite - she’s helped me master my content. She’s a genius at content marketing and sometimes I feel like she knows my brand better than me lol. I feel like making the impact I came here to make and I just get to be me but with really intentional messaging. Since working together I collectively gained 210k and 200x-d my income in 10 months.”

  • "My engagement is starting to go up and I’m starting to gain followers for the first time in months!"

    Isabel

    “Before FKMI was super stuck with growth and then I started to implement the strategies I learned and my engagement is starting to go up and I’m starting to gain followers for the first time in months! It’s unlike any membership I’ve ever seen or been apart of. Not only do you have incredibly valuable information you can go back to over and over again, but you also get a community you can tap into anytime for moral support, market research, and feedback before you put things out into the world!”

Join the Waitlist for The Edit

Ready to go all in? Join The Edit, master content creation and blow up your business with attraction marketing.

This program is designed for those who are serious about content marketing and growing their business.

The Edit includes,

  • Two group coaching calls per month: Live calls where you get direct support, feedback on your content and your questions answered as you navigate your ever evolving marketing plan.

  • Content reviewed by Cass every month: On live calls Cass reviews a piece of content from every single members, get direct feedback, your blindspots corrected and learn from feedback given to the entire group.

  • Direct support in our community space: Ask questions and receive clarity directly from Cass in our community space.

  • Our full content curriculum: Receive full access to all of our courses worth over 10k, incudes new courses that release during the time in The Edit.

  • New content trainings every month: Always stay up to date with the ever changing landscape of social media while refining your skills as a marketer. It’s the smallest shifts that make the biggest impact in sales.

The Edit is for those who are committed to refinement and achieving mastery in their marketing skills so that they can scale their business beyond what they imagined.

This is a 12 month mastermind/membership hybrid.

Investment:

$3500 In full
Five payments of $590
12 payments of $297

Join the waitlist for a bonus when you sign up!