12 Months - All Access Pass - Group and 1:1 Coaching

The Edit

Are you tired of feeling like your content isn't reflecting just how powerful your work is?

Are you frustrated that you’re put in the category of your industry when you know that no one does it like you?

Are your clients obsessed with your work meanwhile it feels like your audience could take it or leave it?

The Edit is my home base, access to all offers + direct support from me, all designed for online coaches and online service providers who want their content to attract the recognition and sales their expertise deserves.

THIS IS FOR YOU IF…

👉🏻 You create content consistently, but you’ve become hella complacent and your audience can tell

👉🏻 You get your clients insane results, but when you are creating content that same magic doesn’t flow through you like it does on a client call 

👉🏻 You know how to create content, but your income isn’t growing and you’re not sure what needs to change and what refinements to make

If any of that sounds like I’m speaking directly to YOU, The Edit will give you the clarity you need to master content creation and become to go-to leader in your industry (and get paid like it too).

YOU WILL RECEIVE:

DIRECT SUPPORT FROM CASS

  • Each quarter, sit down for a 60 min call with Cass. Map out offers, funnels, marketing strategy and get a full picture on what steps you can take to scale your business.

  • Each month we have a Hot-Seat Coaching call and a Content review Call.

    HOT SEAT COACHING: Feel free to use this as a 1:1 container. Show up with questions, take up space and we can go back and forth, workshopping what needs to shift for your sales to pop off.

    CONTENT REVIEW CALL: Cass reviews a piece of content from every single member, get direct feedback, your blindspots corrected and learn from feedback given to the entire group.

  • In our community space you’re 10000% free to pop in questions likeee:

    “I haven’t had an inquire in 1-2 weeks, what should I do?”

    “People keep saying my prices are to high, what do I do?”

    “This person keeps inquiring and ghosting, what should I do about it?”

    “Cass, what do you do when X, y, z, happens?”

    When you’re in The Edit, you’re not in this alone. You’re here to get the answers you need from a content coach of 4 years experience.

ACCESS TO ALL OFFERS:

  • THE DROP

    3 Drops per week for 52 weeks — The Drop is here to teach you how to create content that receives the recognition and sales that your level of expertise deserves.

    See the sales page here

  • SIMPLE SALES

    Learn how to position your offers and sell them without giving you or audience the ick

    See the Sales Page Here

  • THE CONTENT BLINDSPOT CHALLENGE

    A four week challenge and training experience showing you exactly where your content blindnesses are and what to shift so that your content can take your inquiries from decent to dreamy

    See The Sales Page Here

  • THE COMMUNITY MASTERCLASS

    In the Community MasterKlass I will be teaching you how to build a community who's stoked about your content AND your offers. 

    See the Sales Page Here

  • CONTENT KLASS

    Learn how to create content that reaches new dream clients whilst selling to your current audience.

  • WDYTYTT MASTERCLASS

    Learn how to speak your dream clients language so you can build a community who’s there to buy.

  • THE EDIT CURRICULUM

    Content, Dream Clients, Personal Branding, Copywriting + more

What you can expect from The Edit,

✨ You will have the answers you’ve been looking for: why isn’t my content converting like crazy? Why are people leaving me on read? Why don’t people see the value in my high ticket offers? No more second guessing, a lot more direction on what shifts to make to blow up your sales.

✨ See posts that you shared months ago continue to bring new people into your world who become clients/customers in no time

✨ Build your business the way YOU want to because your content does the heavy lifting. Want an all passive business? Want to have more face time with clients and high ticket prices? Want more people in your 1:many offers? YOU get to decide when your content is doing the heavy lifting.

✨Your audience is becoming obsessed with the work, and while sales are going up, you’re also stoked about the broader impact your content is making. The comments of people saying your work is life changing, feeling so seen, and activated to change - and it lights you tf up and is stacking your bank account too.

YOUR Qs ANSWERED:

  • Yes. We have received feedback time and time again that our members have taken other programs, and our framework is unlike any other.

    Especially our new 2025 courses which enters a whole new level beyond what is normally taught so that every shift in your messaging tracks results.

    …not to mention my eyes on your content, calling out your blindspots and shifts to make to call in more dream clients.

  • This is for coaches and online service provides who are ready to go all in on content + commit to scaling their business.

    Whether you’ve been in business for 5 years or five months, you know you are just getting started and have so much more potential to unlock.

    That’s exactly what we do in The Edit.

    So, it’s not for beginner or advanced people — it’s for people who have a beginners mindset regardless of how long they’ve been creating content for.

  • If you don’t have time, you need to get your priorities straight.

    The effects content creation can have on your business and life are massive. Mastering content creation is not a “nice to have” skill in your business. It is a requirement for big success.

    All of our modules are under 30 minutes, with zero fluff and direct action you can take.

    It’s time to make your goals a priority.

  • Your results are dependent on the level of commitment you bring towards mastering content creation. Here are results my clients have seen, 


    • 0-15k cash months in five months 

    • Signed 5 new retainer clients in one month – all attracted from IG 

    • Tripled her income in one month

    • 0-40k cash months in four months 


    Now here’s something you need to know on your way to achieving massive results, 

    1. These results ARE possible for YOU. None of the people who achieved those things above are special, nor am I. We are all people figuring out. So can you!!!

    2. All the people who achieved those things above worked very hard. The results are worth it, but few people are willing to do what it takes. 

    3. Content is the process of attracting people to your already fabulous offers and backend systems. Both your offers and systems need to be in check to get the most out of your content marketing. 

  • Yes. The Edit incudes 2+ live calls per month plus access to receive support from Cass in our community space.

  • The Edit is a 12 month long commitment.

    This is for the women who know 12 months is only a short window in the journey of their business. You’re going to be in business for a long time and you know that long term support is what’s going to take you from unrecognisable to leader in your industry.

  • To suit multiple timezones we offer a 9am and 3pm PST slot for our each of our hot seat coaching and content review calls.

  • No. All sales are final. 12 month commitment is required.

RESULT IN MY WORLD

  • "I made $6,000 in my brand new business the first month after implementing the strategies"

    Lena

    “Before The First Klass Membership, I was honestly just done with it all and now I feel lit up, ready, inquisitive, informed and on fire to create content. I made $6,000 in my brand new business the first month after implementing the strategies. This is a huge win. I was completely unclear on who I was talking to etc before. My favorite part is how different it is from every other social media strategy out there. Although I ended up going viral a couple times during implementation, what I actually needed and received was how to convert the people already following me. This was more important and sales came in. Like you said, we don’t need to go viral - we are here to make money!”

  • "Cass has helped me blow up my socials (collectively hit 300k followers in 6 months) & she's helped me 200x my income.

    Margot Miller

    Cass is the goat at content marketing. She’s helped me gain SO much clarity around my brand voice & my ideal client avatar, as well as HOW to create content that actually converts on the spot. She has helped me blow up my socials (collectively hit 300k in 6 months) & shes helped me 200x my income. I’m genuinely so grateful for her expertise bc my content reflects my values, authenticity & personality & speaks directly to my soulmate clients. She continues to help me master and refine my biz so I can create the impact & income of my dreams. Say goodbye to not knowing what to post and hello to a dream client community with cass in your corner. I’m so grateful for her - I will work with her until she retires lol.

  • "My engagement is starting to go up and I’m starting to gain followers for the first time in months!"

    Isabel

    “Before FKMI was super stuck with growth and then I started to implement the strategies I learned and my engagement is starting to go up and I’m starting to gain followers for the first time in months! It’s unlike any membership I’ve ever seen or been apart of. Not only do you have incredibly valuable information you can go back to over and over again, but you also get a community you can tap into anytime for moral support, market research, and feedback before you put things out into the world!”

  • "I went from 5k → 60k followers, grown my email list from 1K to 8k, and converted 1% of my audience [800 sales] in the past 5 months"

    Merris

    “I've been in Cass's world since April, and it has been a GAME CHANGER for my content and page. We're talking... from 5k → 60k followers, grown my email list from 1K to 8k, and converted 1% of my audience in the past 5 months So yeah, I'll be here forever! Lol”

  • "FKM has made a massive impact on my sales!"

    Robin

    “Before joining FKM, I was CONFUSED and stressed when it came to content. Even with advice from other memberships and mentors, things just weren’t clicking. I felt like I was throwing spaghetti at the wall and hoping something would stick—I had no idea what I was doing or why.

    “Since joining FKM the impact has been huge! My sales have noticeably increased, and my audience engagement is higher. My content is connecting with the right people, and I’m building stronger relationships with my audience. On top of that, I feel so much more confident in my brand and message.

    “My experience in FKM has truly been a game changer! The content is packed with real, actionable insights that have completely shifted how I approach content creation, sales and marketing. I finally feel like I have a clear roadmap, and each module and challenge brings new “aha” moments. I’m gaining confidence, clarity, and actual results—things I haven’t gotten from any other program. The support and community are an added bonus. FKM truly delivers!”

Ready to go all in? Apply to join The Edit, and start creating content that gets you paid like the expert you are

Apply to join our next intake on May 15, 2025